GroundSmarts | The Ground Truth for Location Intelligence

Precision Data Modules

Select specialized modules based on your use case. All modules are joined to the Gold Master table for instant integration.

💼

IRS Tax Intel

Actual IRS tax return aggregates: AGI, charitable giving, and itemized deductions. The absolute source of wealth data.

💎

Affluence Rankings

Proprietary SuperZip index, income percentiles, and education rankings for high-precision market targeting.

📈

Business & Economy

Establishment counts, employee totals, and annual payroll data from CBP/BLS integration.

🏛️

Political Lean

Partisan lean, 2020/2016 vote shifts, and political categorization for advocacy and campaigns.

Verified Infrastructure

GroundSmarts isn't just a list—it's a production-ready data pipeline delivered directly to your modern stack.

Standard Exports: Custom filtered CSV and Excel generation.
Snowflake Ready: Direct Data Sharing for Snowflake Enterprise.
GCP / AWS Sync: Automated bucket synchronization.
Full Transparency: Documented, reproducible Medallion architecture.

ground_smarts_dictionary.json

{
  "module": "Affluence Rankings",
  "fields": [
    "superzip_index",
    "income_percentile",
    "education_rank",
    "affluence_quintile"
  ]
}

Expertise & Leadership

Built by Data Engineers, for All Skill Levels

GroundSmarts was founded by Justin Barclay, a senior data leader with over 15 years of experience in consumer insights, high-stakes healthcare engineering, and financial analytics.

As the former Chief Analytics Officer at Consumer Edge, Justin built the data function from the ground up as Employee #3. Prior to this, he was a Senior Consultant at Mars & Co, and a Software Engineer at Cerner Corporation.

With an MBA from Cornell University, Justin bridges the gap between deep technical engineering and the strategic growth needs of the modern enterprise.

15+ Years in Data

Chief Analytics Officer

Connect on LinkedIn

Verified Pricing Packages

One-time purchase includes 12 months of updates. Renew for $49/year.

Essentials

$99/one-time

Base Database (64 Fields)
Core Demographics
Median Home Values & Rent
12 Months Free Updates

Get Essentials

Best Value

The Ground Truth

$329/one-time

All 5 Modules (IRS, Auto, Biz, Pol, Aff)
160+ Master Fields
Priority API Access
Custom S3/GCS Sync

Unlock Full Access

Analytics Pro

$229/one-time

Base + IRS + Affluence
95 Targeted Fields
Data Dictionary (PDF)
12 Months Free Updates

Get Pro Bundle